The importance of a good logo

Your logo is one of the first things potential customers see of your company and can put your business on the map. A logo is much more than just a visual. But why is a good logo important? Right Shooters is listing 5 reasons that show the importance of a good logo.

1. Make a good first impression

"You only get one chance to make a first impression." You've heard this quote before right? Well it certainly applies when designing a logo. If it is beautifully, creatively and professionally designed, it can capture the interest of the audience. So it is very important that your logo makes the right impression on potential customers.

2. A logo reveals your identity

A logo is a graphic element that enables the rest of the world to identify your company. Besides attracting your target group, your logo should help you develop your brand image. Customers remember your logo and think of your company when they need your product or service.

3. Be unique

Accentuate your unique style and qualities in your logo. Make sure that your logo expresses the identity of your company. Think about your USP and try to translate it into your logo but keep it simple. Less is more.

4. A logo builds loyalty and trust

As your business grows, your logo will become more familiar to a wide range of consumers and this familiarity creates the impression that you are trustworthy and accessible.

Choosing a logo that is easily recognisable puts all the odds in your favour to ensure the loyalty of your audience.

Think for example of Nike or Adidas; when you see a product of these brands you are immediately convinced to buy. Why? Because you know you are in safe hands. These are brands you trust. Trust is based on a well-designed logo and brand loyalty quickly follows.

5. A logo can be integrated into all your media

Place your logo on all your marketing material: packaging, products, social networks, website, etc. This is a great way to advertise your brand and get your message across in a consistent way. If you have done your job well and your logo properly symbolises your company's values and message, everything you do afterwards will automatically be associated with your logo and brand.


As you can see, a powerful logo can add tremendous value to your business. It's an essential part of building a successful business and brand.

Ready to design a logo and build brand recognition? Or not quite sure if your logo meets your expectations? We got you! Don't hesitate and contact us! We make your dreams come true!